A logo is of great importance to a company and symbolizes the culture and spirit of your enterprise. A successful company logo can brand your product or business in a much better way. Consequently, the logo should be exquisitely designed and capable of communicating specific values and ideals in an instant.
A good logo should be as simple as possible so that customers can remember it easily. On the other hand, the simple logo should convey the spirit and meaning of your company or services at the same time. Therefore, to design a superficially simple logo with hidden messages is a good choice in logo designing. One of the most popular techniques used in logo designing to create hidden logos is using negative space.
Regarding several famous logos with a hidden meaning, some of the most memorable that I can recall include the FedEx Logo, Baskin Robbins logo and Carrefour logo. Now, let’s appreciate 20 interesting logos with hidden messages together. I’m sure you will feast your eyes on the amazing logo designing tricks and get some inspiration from them.
1. FedEx
I think you have seen this design thousands of times before. You can see an arrow between the letters “E” and “X” which perfectly use the negative space.
2. Mira
Besides a human face in the logo, what else have you seen? Yes, two dog faces. The black negative spaces on the left and right side create two dog faces using a smart method.
3. Hide
This is a perfect example of negative space. The “D” has been carefully hidden in the “HIDE”. At first, the word “HIDE” can be read with the small “D” in white, but if you watch closely, the black space shows a “D” as well.
4. Amazon
This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.
5. Marriage
The two mirrored “R” letters look like two lovers who are hands in hands, which just symbolizes the core of the marriage.
6. Heart beats
Two musical notes are bent in a way to make a heart and headphones. The softness of this logo expresses “Love for Music”.
7. Countercurrent
As you can notice, the negative space between the four arrows makes another arrow that goes the opposite direction. It signifies the meaning of Countercurrent logo.
8. Shit Talking
This is such a weird but funny logo. It denotes to quotes that are shaped in a way to create a toilet seat in the middle, while signifies the name of the logo.
9. Old Drunk
Although the logo design may look like a plump man standing, but if you watch closely, he is holding a wine glass that can be seen in the negative space in the middle.
10. My Fonts
At first glance, it may not look so impressive, but if you observe this hidden logo, the letters “My” shows a human hand.
11. Zoorganic
This hidden logo has two messages concealed using negative space technique. Under the wings of the eagle you can see a horse and a wolf.
12. Safehands
Safehands is ideal logo for finance and consulting. It uses the negative space to create the S and the $ sign by showing the two hands coming in together.
13. Hands Up
This hidden logo is a tricky one to understand. If you observe the letter “U”, you will see that it shows a person with his hands up.
14. Embrace Beer
This logo design uses the negative space technique to hide two beer bottles between the letter “B”. The letter B also creates an “E”.
15. Truce
This logo is also a perfect example of using negative space, in which the word “truce” fits within itself when flipped upside-down.
16. Hidden Cork
This hidden logo shows a wonderful play on the letters “h” and “c” to create a wine glass. Looking vertically, it also spells out ‘h’ and ‘C’. Also hidden in the glass is a cork.
17. Strength
Strength logo design uses a combination of illusion and negative space to incorporate a hidden meaning. The hidden faces are noticeable on the left and right side of the eaten apple.
18. Raven
This creative logo designed for a Dutch financial advice company looks like 3 ravens, but the negative space in between contains yet another raven.
19. Galant Shoes
This logo has a circular black crescent which just symbolizes the brand “G”.
20. I Here There
This hidden logo has two meanings. Reflection of the word “1here” creates the word “there” below to complete “1here there”.
Alex Beltechi is a graphic designer and illustrator from Romania.
